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IAB Digital Media Sales Certification Test Prep Questions and Answers
DSP - answerDemand Side Platform: Tech interface that provides centralized and aggregated 
media buying from multiple sources including ad exchanges, ad networks, and sell side platforms 
SSP - answerSeller Side Platform: Tech used by publishers to sell inventory, optimize pricing/yield 
and audience for a pool of potential advertisers 
Exchange - answerAn online marketplace platform that facilitates automated auction-based 
pricing and RTB 
Ad Network - answerA sales channel for pubs and aggreg...