Study guides, Class notes & Summaries

Mmc 2000 Florida State University -MC 2000 Test 1 Tad Odell fully solvedWhich of the following best describes current consumer expectations about mass media? - correct answer All mass media should be available online, accessible through multiple technologies What has been the direct effect of pixelation? - correct answer People need only one device to access different media What is a key difference between push and pull models? - correct answer Push- Media controls Pull- Consumer controls...

Mmc 2000 Florida State University -MC 2000- Tad Odell LSU- Exam 1push media - correct answer producers control all media content - media consumers have fewer choices -example= 70's- had 3 options for news pull media - correct answer cyber media has so many channels that consumers have control of their choices -cable tv -available wherever and whenever consumers want them narrowcasting - correct answer creating content for a specific niche or group of people (SYFY, Comedy Central) ...

Mmc 2000 Florida State University -MMC 2000 FSU Exam 3_________ was the carnival man who invented the first mass-produced arcade game, Baffle Ball, in 1931. - correct answer David Gottlieb Baffle Ball was a small wooden cabinet, it had only one moving part, a _________. - correct answer plunger In _________, players would launch a ball into the playing field, a slanted surface with metal "pins" surrounding "scoring holes." - correct answer Baffle Ball The object of Baffle Ball was t...

Mmc 2000 Florida State University -MMC2000 Exam 1 (FSU) Communication - correct answer The process of creating shared meaning Communication - correct answer The transmission of a message from source to receiver Act on Communication - correct answer SOURCE, MESSAGE, RECEIVER, CHANNEL Harold Laswell (1948) One-Way Model of Communication - correct answer COMMUNICATOR>MESSAGE>MEDIUM>RECEIVER>EFFECT If the source speaks a technical language far beyond the receiver's level o...

Mmc 2000 Florida State University -MMC 2000 FSU FINAL EXAM with correct answersDavid Gottlieb - correct answer - Invented the first mass-produced arcade game. Baffle Ball (pinball) (non-electric) - Also invented Humpty Dumpty Game, a game that rewarded you with replays instead of cash. Harry Williams - correct answer - Invented the first ELECTRIC pinball game, named Contact. Made the popularity of arcade games explode... leading to slot machines and games with cash payouts. Computers in t...

MMC2000 Exam 1 FSUThe 1st newspaper originated in... - correct answer Ancient Rome Gutenberg Press - correct answer -1440s - Wasn't the first 1st printing press. Was a faster printing press than China. Still a rather slow process though. -" The beater" & "The puller". Acta Diurna (Actions of the Day) - correct answer Newspapers have been around since the days of Caesar. The first paper is regarded to be the Acta Diurna (Actions of the Day). No way to know how many people actually re...

Mmc 2000 Florida State University -MMC 2000 midterm with answersHow much is a print subscriber of the newspaper worth vs an online reader, in terms of revenue? - correct answer 20 times Why is revenue declining for newspapers? - correct answer a decline in readership which causes cheaper ads How many newspapers are operating in the US? - correct answer 9,800 How many newspapers publish weekly? - correct answer 77% How many newspapers are specifically for African American audiences? -...

Mmc 2000 Florida State University -MMC 2000 midterm fully solvedHow much is a print subscriber of the newspaper worth vs an online reader, in terms of revenue? - correct answer 20 times Why is revenue declining for newspapers? - correct answer a decline in readership which causes cheaper ads How many newspapers are operating in the US? - correct answer 9,800 How many newspapers publish weekly? - correct answer 77% How many newspapers are specifically for African American audiences? -...

Mmc 2000 Florida State University -MMC2000 (FSU) Chapter 15 well answeredDevelopment of Global Media: Almost from the very start, _______ were broadcast internationally. - correct answer radio signals In mid-1920s _______ was used by the Netherlands, Great Britain, and Germany to connect with their various colonies including Africa, Asia, and the middle east. - correct answer short-wave radio When high frequencies reflect, or skip, off the ionosphere, producing sky waves that can travel ...

Mmc 2000 Florida State University -MMC2000 Exam 1 (FSU) well answeredCommunication - correct answer The process of creating shared meaning Communication - correct answer The transmission of a message from source to receiver Act on Communication - correct answer SOURCE, MESSAGE, RECEIVER, CHANNEL Harold Laswell (1948) One-Way Model of Communication - correct answer COMMUNICATOR>MESSAGE>MEDIUM>RECEIVER>EFFECT If the source speaks a technical language far beyond the receiver...