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ESB Study Review Exam Questions and Answers
ESB Study Review Exam Questions and Answers 
 
 
Behavioral data - ANSWERS -Allows companies to anticipate their customers' needs and behaviors and is collected by observing customers' behaviors to understand their buying habits. 
 
Psychographic data - ANSWERS -Provides companies with information about their customers' values, personality traits, motivations, and how they view the world. 
 
For which two reasons should a small toy company select a fulfillment center for product distrib...