Edexcel IAL Business Unit - Study guides, Class notes & Summaries
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Edexcel IAL Business Unit 1
Edexcel IAL Business Unit 1 
mass market - ANSWER...-market aimed at general population; business sells the 
same products to all consumers in the same way 
niche market - ANSWER...-a subset of a larger market in which customers have more 
specific needs and wants (willing to pay a higher amount) 
online retailing - ANSWER...-process that allows customers to search, select and 
purchase the products/services and information remotely 
market share - ANSWER...-the portion of a market controlled by...