Edexcel IAL Business Unit - Study guides, Class notes & Summaries

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Edexcel IAL Business Unit 1

Exam (elaborations)

Edexcel IAL Business Unit 1

Edexcel IAL Business Unit
Edexcel IAL Business Unit

Edexcel IAL Business Unit 1 mass market - ANSWER...-market aimed at general population; business sells the same products to all consumers in the same way niche market - ANSWER...-a subset of a larger market in which customers have more specific needs and wants (willing to pay a higher amount) online retailing - ANSWER...-process that allows customers to search, select and purchase the products/services and information remotely market share - ANSWER...-the portion of a market controlled by...

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