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Exam (elaborations)
Edexcel A Level Business - Theme 1.3 Questions with Complete Solutions Rated A+
Marketing - A management process involved in identifying, anticipating and satisfying consumer requirements profitably 
 
Marketing mix - This is more commonly referred to as the '4 P's'. These are four elements of a business' marketing that are designed to meet the needs of the customers. 
 
Brand Name - A name, term, sign, symbol, design or any other feature that allows consumers to identify the goods and services of a business and to differentiate them from those of competitors 
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