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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!!
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! 
 
Promotional Mix 
1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
promotion 
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
promotional strategy 
a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...
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CSUF MKTG 351 Final Exam Review | With complete solution | Latest 2024/25
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CSUF MKTG 351 Final Exam Review | With complete solution | Latest 2024/25
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CSUF MKTG 351 FINAL EXAM 2024 QUESTIONS WITH CORRECT ANSWERS GRADED A+
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CSUF MKTG 351 FINAL EXAM 2024 QUESTIONS WITH CORRECT ANSWERS GRADED A+
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CSUF MKTG 351 FINAL EXAM REVIEW 2024 WITH COMPLETE SOLUTION
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CSUF MKTG 351 FINAL EXAM REVIEW 2024 WITH COMPLETE SOLUTION
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CSUF MKTG 351 FINAL EXAM 2024 QUESTIONS WITH CORRECT ANSWERS GRADED A+
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CSUF MKTG 351 FINAL EXAM 2024 QUESTIONS WITH CORRECT ANSWERS GRADED A+
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CSUF MKTG 351 FINAL EXAM REVIEW 2024 WITH COMPLETE SOLUTION
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CSUF MKTG 351 FINAL EXAM REVIEW 2024 WITH COMPLETE SOLUTION
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CSUF MKTG 351 Final Exam
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CSUF MKTG 351 Final Exam 
 
Importance of services to the economy 
- 55% of all US GDP 
- 10 out of 11 service sectors increased their revenue last year 
- Largest gains from Internet and Broadcasting: Google Facebook, Pandora, Spotify, SiriusM 
--- Interpublic Group - One of the largest 
How services differs from groups 
- Intangible 
- Inseparable 
- Heterogeneous 
- Perishable 
Intangible 
--- Services cannot be touched, seen, tasted, heard, or felt in the same way as goods. Tangible cues are...
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Marketing 351 Exam 1 CSUF Lancellotti
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Marketing 351 Exam 1 CSUF Lancellotti 
 
star 
Fast growing market leader 
cash cow 
Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share 
question mark 
Shows rapid growth but poor profit margins. Low market share in high growth industry 
dog 
Low growth potential and a small market share 
SWOT Analysis 
Identifying internal strengths and weaknesses and also examining eternal opportunities and threats 
Penetration 
same pr...
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CSUF MKTG 351 Exam 1 Kim (CSUF ISDS 351 Exam 1 KIM) Already Graded A+
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CSUF MKTG 351 Exam 1 Kim (CSUF ISDS 351 Exam 1 KIM) Already Graded A+ 
 
marketing 
the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large 
exchange 
people giving up something in order to receive something they would rather have 
production orientation 
a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the mar...
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CSUF MKTG 351 Exam 1 Kim Solved 100% Correct!!
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CSUF MKTG 351 Exam 1 Kim Solved 100% Correct!! 
 
marketing 
the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large 
exchange 
people giving up something in order to receive something they would rather have 
production orientation 
a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace 
sales orienta...