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Exam (elaborations)
Crafting and Executing Strategy CH 5
Crafting and Executing Strategy CH 5 
Focused low cost strategy - ANSWER...-concentrating on a narrow buyer segment (or 
market niche) and outcompeting rivals on costs thus being able to serve niche members 
at a lower price 
focused differentiation strategy - ANSWER...-concentrating on a *narrow buyer 
segment* or market niche and outcompeting rivals with a *product offering that meet 
specific tastes* and requirement of niche members better than the product offering of 
rivals 
Low cost provid...