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Comms 411 Final Exam Questions with 100% Accurate Answers Scored A+
Comms 411
Comms 411
The 3 Dimensions of Persuasion - CORRECT ANSWER-attitude, behavior, and persistence Persuasion Without Effort - CORRECT ANSWER-For example, after the movie Top Gun became a hit sales of aviator style sunglasses went through the roof Elaboration-Likelihood Model - CORRECT ANSWER-Petty & Cacioppo There are two main routes through which people might be persuaded Elaboration-Likelihood Model: Central Route - CORRECT ANSWER-Central Route: Cognitive, highly rational route. People tend to th...
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