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Chapter 2—Strategic Planning for Competitive Advantage TRUE/FALSE 1. The manufacturer of Macho brand martial arts products was implementing a strategic plan when it sponsored a local karate tournament for teenagers. ANS: F Such a short-range decision is typically a tactical plan or operating decision, not a strategic plan. PTS: 1 REF: 25 OBJ: 02-1 TOP: AACSB Reflective Thinking KEY: CB&E Model Strategy MSC: BLOOMS Level III Application 2. In theory, an SBU should have ...

Alford, Restrepo 1 Abby Alford, Mario Restrepo Professor Mosquera MAR4674 RVC 1208 15 November 2020 Air France: SEO Assignment 1. Should Media Contacts recommend a uniform strategy for Air Franc e across search engine publishers? Or would it be more effective to tailor each publisher strategy to maximize return on investment? 2. How can campaigns be improved to increase overall value gained from investment with a search engine publisher? Should keywords be added or dropped from the campaign? Sho...