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Tentamen (uitwerkingen)

BUSPROG Analytic
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107

juli 2023

2022/2023

A+
1. What are the commonly used distribution channels for consumer products? ANSWER: The producer to consumer channel includes no marketing intermediaries with the product distribution coming from the producer directly to the consumer. The producer to retailer to consumer is when a middleman, a retailer, buys from producers and sells to consumers. Producer to wholesaler to retailer to consumer is a channel that many consumer goods follow as they pass through wholesalers to retailers. Produc...
jeysam
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Tentamen (uitwerkingen)

BUSPROG
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90

juli 2023

2022/2023

A+
1. Identify and describe the four major types of utility. Which one is influenced indirectly by marketing efforts? ANSWER: Form utility is created by converting production inputs into finished products. Place utility is created by making a product available at a location desired by customers. Time utility is created by making a product available when customers wish to purchase it. Possession utility is created by transferring title, or ownership, of a product to a buyer. Marketing efforts...
jeysam
$13.99 Meer Info