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Exam (elaborations)
BUSPROG
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---118July 20232022/2023A+
- 1. Would a new car equipped with a bumper jack, jack handle, spare tire, and warranty be the same product as the 
same car without these features? Explain. 
ANSWER: Since a product is everything one receives in an exchange, including all tangible and 
intangible attributes and expected benefits, no, the new car with additional features 
and accessories is not the same product as the car without these accessories. 
POINTS: 1 
DIFFICULTY: Moderate 
REFERENCES: p. 323 
LEARNING OBJECTIVES: FOBU.PR...
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jeysam
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Exam (elaborations)
BUSPROG
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---87July 20232022/2023A+
- 1. How does motivation differ from morale? 
ANSWER: Motivation is defined as an individual, internal process that energizes, directs, and 
sustains behavior while morale reflects the individual’s attitude or feelings about the 
job, superiors, and the firm itself. 
POINTS: 1 
DIFFICULTY: Moderate 
REFERENCES: pp. 267-268 
LEARNING OBJECTIVES: FOBU.PRIDE.15.10-1 
NATIONAL STANDARDS: United States - AACSB: Reflective Thinking 
TOPICS: What is Motivation? 
KEYWORDS: Bloom's: Analysis 
2. Under ...
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jeysam