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Test Bank for Marketing Management 5th Edition by Mark Johnston & Greg Marshall – Comprehensive Exam Preparation Study Guide
anagement 5th
anagement 5th
Comprehensive Marketing Management study resource based on Marketing Management, 5th Edition by Mark Johnston and Greg Marshall. Covers strategic marketing planning, market analysis, consumer and organizational buying behavior, segmentation, targeting, positioning, product and brand management, pricing strategies, distribution channels, integrated marketing communications, digital marketing, customer relationship management, sales management, marketing analytics, and global marketing concepts. T...
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