- Study guides, Class notes & Summaries

Looking for the best study guides, study notes and summaries about ? On this page you'll find 2 study documents about .

All 2 results

Sort by:

Exam (elaborations)

TEST BANK for Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9e Shimp
-

-

-

412

September 2021

2021/2022

A+
Advertising Chapter 1— An Overview of Integrated Marketing Communications TRUE/FALSE 1. Marketing communications play an important role for all companies. ANS: T PTS: 1 2. According to a recent study, integrated marketing communications is seldom employed by business-to-business marketers. ANS: F PTS: 1 3. The marketing communications component of the marketing mix has decreased dramatically in importance in recent decades. ANS: F PTS: 1 4. Marketing and communications are virtually ...
academia1434
$18.99 More Info

Exam (elaborations)

Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9e Testbank with complete solution
-

-

-

404

August 2021

2021/2022

A+
Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9e Testbank with complete solution Chapter 1— An Overview of Integrated Marketing Communications Chapter 2—Enhancing Brand Equity and Accountability Chapter 3—Brand Adoption, Brand Naming, and Intellectual Property Issues Chapter 4—Environmental, Regulatory, and Ethical Issues This testbank contains 23 chapters with complete solution
preciousA
$19.39 More Info