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Exam (elaborations)

Test Bank for Advertising Media Planning, 4e by Larry Kelly Kim Sheehan (All Chapters)
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86

January 2026

2025/2026

A+
Test Bank for Advertising Media Planning, 4e by Larry Kelly Kim Sheehan (All Chapters)
YourBestAcademics
$23.39 More Info

Exam (elaborations)

Advertising Media Planning: A Brand Management Approach, 4th Edition – Larry D. Kelly, Kim Sheehan – Test Bank (All Chapters Covered 1–18)
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86

January 2026

2025/2026

A+
Advertising Media Planning: A Brand Management Approach, 4th Edition – Larry D. Kelly, Kim Sheehan – Test Bank (All Chapters Covered 1–18). This test bank provides specialized assessment material across the four foundational parts of the media planning process updated for the 4th edition. The material begins with Chapter 1 Introduction, followed by Part I: Background, which includes Chapter 2 What Is Media?, Chapter 3 How Media Is Managed, and Chapter 4 The Media-Planning Process. Part II:...
MedConnoisseur
$20.49 More Info

Exam (elaborations)

Test Bank: Advertising Media Planning (4th Edition) – Larry Kelley & Kim Sheehan
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86

January 2026

2025/2026

A+
This is the complete, expert-verified test bank for the 4th edition of Advertising Media Planning by Larry Kelley and Kim Sheehan. It features a comprehensive collection of exam questions and verified answers covering all chapters. The resource focuses on key industry concepts such as identifying creative necessities (motion, visuals, demonstration), understanding geographic market definitions (DMA, MSA, and Area of Dominant Influence), and developing target personas to embody campaign audiences...
testbankmaster0134
$18.49 More Info