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ADM 3326 Chapter 4
- Exam (elaborations) • 66 pages • 2020
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ADM 3326 Chapter 4 1. In the opening chapter vignette, which Asian car company used an integrated campaign to highlight its "hot" new sports coupe? A. Honda B. Toyota C. Subaru D. Hyundai 2. In the opening chapter vignette, because the target audience was "young men aged 30-35 who are tech-savvy driving enthusiasts", the marketers needed to use innovative new communication techniques to ________. A. get noticed and be different and unique B. show how th...
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