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Principles of Marketing (MKT 3401): Exam Study Guide - Core Concepts, Strategy, and the Marketing Mix
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6

February 2026

2025/2026

A+
A comprehensive introduction to the fundamental principles of marketing, focusing on creating and delivering customer value. The exam covers the evolution of marketing philosophies, the strategic planning process, and the analysis of the marketing environment. Key topics include the differences between sales and market orientations, the components of a marketing plan (including SWOT analysis), and an in-depth look at consumer behavior. The core of the material revolves around developing an effec...
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