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Marketing 321 TAMU Lampo Exam 1 Test Questions and Answers Rated A
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321 TAMU Lampo
321 TAMU Lampo
Marketing 321 TAMU Lampo Exam 1 Test Questions and Answers Rated A 
The process of collecting information about forces in the 
marketing environment. 
The process of assessing and interpreting the information 
gathered through environmental scanning. 
Other organizations that market products that are similar 
Competition to or can be substituted for a marketer's products in the 
same geographic area. 
Firms that
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