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Study guides, Class notes & Summaries

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Consumer Behaviour

  • Consumer Behaviour

  • Package deal • 4 items • 2020
  • 2 complete summaries of chapters of books about decision making and perception of information
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Decision making under risk and uncertainty 2 Decision making under risk and uncertainty 2

  • Decision making under risk and uncertainty 2

  • Summary • 2 pages • 2020
  • Available in package deal
    • Second part of the summary of the chapter 7 of the Book "judgment and decision making: psychological perspectives" by Hardman (2009)
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Decision making under risk and uncertainty 1 Decision making under risk and uncertainty 1

  • Decision making under risk and uncertainty 1

  • Summary • 2 pages • 2020
  • Available in package deal
    • First part of the summary of the chapter 7 of the Book "judgment and decision making: psychological perspectives" by Hardman (2009)
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Exposure to Comprehension 2 Exposure to Comprehension 2

  • Exposure to Comprehension 2

  • Summary • 2 pages • 2020
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    • Second part of the summary of the chapter "Exposure to comprehension" of the book Consumer Behavior, 7th Editon by Hoyer, Macinnis and Pieters
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Exposure to Comprehension 1 Exposure to Comprehension 1

  • Exposure to Comprehension 1

  • Summary • 2 pages • 2020
  • Available in package deal
    • This document is the first part of a summary of the chapter 3 "Exposure to comprehension" of the book Consumer Behavior, 7th edition.
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