Consumer Behaviour - $9.49   Add to cart

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Consumer Behaviour

2 complete summaries of chapters of books about decision making and perception of information

4 items

Summary Decision making under risk and uncertainty 1

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First part of the summary of the chapter 7 of the Book "judgment and decision making: psychological perspectives" by Hardman (2009)

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Summary Decision making under risk and uncertainty 2

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Second part of the summary of the chapter 7 of the Book "judgment and decision making: psychological perspectives" by Hardman (2009)

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Summary Exposure to Comprehension 2

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Second part of the summary of the chapter "Exposure to comprehension" of the book Consumer Behavior, 7th Editon by Hoyer, Macinnis and Pieters

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Summary Exposure to Comprehension 1

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This document is the first part of a summary of the chapter 3 "Exposure to comprehension" of the book Consumer Behavior, 7th edition.

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