Wänke Study guides, Class notes & Summaries

Summary for mandatory articles 1ZV20. Includes a summary of the following articles: • Jeff Bray: Consumer Behaviour Theory: Approaches and Models • Bloch, Peter H. and Marsha L. Richins (1983), “A theoretical model for the study of product importance perceptions,” Journal of Marketing, 47, 69-81. • Wikipedia: Mere Exposure Effect • Hoyer, MacInnis, and Pieters - Low effort choice • Peter and Olson - Means-end chain • Kardes, Cline, and Cronley - Heuristics • Wänke, Michaela, G...

This summary include the literature of the course social influence, public communication and advertising 2018/2019 at the Utrecht University. This clear summary provides an overview with the core concepts of the most important theories. It includes Cialdini Influence: Science and practice and six articles (Berger, J., 2014; Knowles, E.S., & Riner, D.D., 2007; Friese, M., Wänke, M., & Plessner, H., 2006; Matz, S. C., Kosinski, M., Nave, G. & Stillwell, D. J., 2017; Moyer-Gusé, E., 2008; Gass, R...

Marketing Communication 2016/2017: Full summary of all Academic Articles [Cho and Cheon (2004)][Burnkrant and Unnava (1995)] [Unnava and Burnkrant (1991)] [Brasel, Adam, Gips (2008)] [Goldberg and Gorn (1987)] [Tavassoli, Shultz, and Fitzsimons (1995)] [Yi (1990)] [Petty, Cacioppo, and Schumann (1983)] [Calder, Malthouse, & Schaedel (2009)] [Pham (1998)] [Pocheptsova, Labroo, and Dhar (2010)] [Stuart, Shimp, and Engle (1987)] [Wänke, Bohner, and Jurkowitsch (1997)] [Maheswaran and Meyers-Levy...