MNM2601 Marketing Management

University of South Africa (Unisa)

Here are the best resources to pass MNM2601 Marketing Management. Find MNM2601 Marketing Management study guides, notes, assignments, and much more.

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MNM2601 - Market Potential & Sales Forecasting Summary notes

MNM2601 - Market Potential & Sales Forecasting Summary notes
Summary • 5 pages • 2023

LEARNING OUTCOMES After studying this unit you should be able to identify the following: Market potential and sales forecasting Market and sales potential Market and sales forecasting

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MNM2601 - Marketing Research Summary Notes

MNM2601 - Marketing Research Summary Notes
Summary • 12 pages • 2023

LEARNING OBJECTIVES After completing this study unit you should be able to: Explain the importance of information to the company and its understanding of the market place. Outline the steps in the marketing research process.

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MNM- Integrated Marketing Summary
Summary • 10 pages • 2023

Learning outcomes: After completing this study unit you should be able to: Demonstrate an understanding of all the activities involved in integrated marketing

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MNM2601 - Market Targeting Summary Notes

MNM2601 - Market Targeting Summary Notes
Summary • 13 pages • 2023

LEARNING OUTCOMES On completion of this study unit you should be able to: Explain what is meant by the term "target marketing" Suggest factors that should be considered when selecting a target market Explain the concept of product positioning Discuss the positioning process Describe the positioning methods that marketers can pursue in practice

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The Marketing Environment Summary Notes
Summary • 27 pages • 2023

CONTENTS: Introduction The Enterprise and the Environment Marketing Defined from a Micro and a Macro Perspective The Marketing Environment The Micro Environment The Market Environment The Macro Environment Profit and Non-profit Organisations Environmental Scanning and Forecasting

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Marketing Environment Questions & Answers

Marketing Environment Questions & Answers
Exam (elaborations) • 8 pages • 2023

1. Definitions; Market environment, Macro environment & micro environment 2. Inflation and competition might influence an organisation's marketing strategy 3. Methods that a marketing manager could use to undertake environmental scanning 4. Technological environment effects 5. Enterprise's external environment 6. Marketing environmen

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MNM2601
Other • 13 pages • 2022

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