Marketing Management
University of Pretoria (UP)
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Marketing Management Questions and Answers
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---6January 2023
- List the steps in the personal selling process.
Strategic Planning, Marketing Planning, Business Planning & Corporate Planning
Marketing Planning Process
Competitive Orientated Approaches to Pricing
Promotional Methods
List of potential customers sources and techniques
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reigntutorstc90
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Exam (elaborations)
List the steps in the personal selling process.
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--1January 20232022/2023AAvailable in bundle
- List the steps in the personal selling process. 
Steps in the personal selling process
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reigntutorstc90
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Exam (elaborations)
Strategic Planning, Marketing Planning, Business Planning & Corporate Planning
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--1January 20232022/2023AAvailable in bundle
- Strategic planning is a critical process that organizations engage in to 
identify what they are and where they want to be in the future. 
(a) Identify the three levels of strategy. 
(b) Explain where marketing planning fits into this process. 
(c) Describe the benefits of marketing planning
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reigntutorstc90
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Exam (elaborations)
The third step in the marketing planning process is an internal and external analysis of the strengths, weaknesses, opportunities and threats.
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--3January 20232022/2023AAvailable in bundle
- The third step in the marketing planning process is an internal and 
external analysis of the strengths, weaknesses, opportunities and 
threats. 
Explain what this would involve for the marketer.
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reigntutorstc90
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Exam (elaborations)
Competitive-orientated approaches to pricing: (a) Product-analysis pricing (b) Competition-oriented pricing (c) Full-line pricing
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--2January 20232022/2023A+Available in bundle
- Discuss the following competitive-orientated approaches to pricing: 
(a) Product-analysis pricing 
(b) Competition-oriented pricing 
(c) Full-line pricing
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reigntutorstc90
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Exam (elaborations)
Promotional methods that can be used to drive sales in the consumer market
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--2January 20232022/2023AAvailable in bundle
- Discuss promotional methods that can be used to drive sales in the 
consumer market.
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reigntutorstc90
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Exam (elaborations)
Source and techniques for developing a list of potential customers during prospecting
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--2January 20232022/2023A+Available in bundle
- Discuss the best sources and techniques for building a list of 
potential customers during prospecting.
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$5.82 More Info
reigntutorstc90
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Summary
Marketing Management 1 MAR101B notes
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4.0(1)4.0450August 20222022/2023
- This document compiles notes from the textbook Introduction to marketing a southern African perspective, as well as lecture notes and study guide notes. 
 
*Exam mark: 82% 
*Final mark: 80% 
 
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chrizelbreytenbach