BEM224

University of Pretoria (UP)

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Integrated Marketing Communication

Neels Van Heerden

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BEM224: CHAPTER 1-4 NOTES | SEMESTER TEST 1

Summary

BEM224: CHAPTER 1-4 NOTES | SEMESTER TEST 1
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August 2023

2023/2024
BEM224 CHAPTER 1-4 NOTES. NOTES ARE MADE USING CLASS SLIDES & NOTES MADE DURING LECTURES, AND USING THE FOLLOWING TEXTBOOK: Integrated Marketing Communication N. Van Heerden, D. Mulder, C. M. Sephapo 4th Edition
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