Marketing
University of Cape Town (UCT)
Here are the best resources to pass Marketing. Find Marketing study guides, notes, assignments, and much more.
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Summary
Summary Marketing 1 (BUS2010S)
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--151November 20232023/2024
- A basic summary, focusing on the key concepts from the BUS2010S (Marketing 1) course notes. It is easy to understand, includes visual diagrams and ideal for test/exam preparation. The following sections are covered: Understanding Marketing, Marketing Strategies, The Marketplace, Managing Marketing Information, Consumer Behaviour and Decision-Making Process, Drivers of Consumer Behaviour, STP, Marketing Mix, Marketing Plans, and Introduction to Retail Marketing.
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