Marketing
University of Cape Town (UCT)
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Class notes
Lecture notes Marketing (Mrl2601)
This is very useful for students
dlamukacebolihle
Summary
Summary Marketing 1 (BUS2010S)
A basic summary, focusing on the key concepts from the BUS2010S (Marketing 1) course notes. It is easy to understand, includes visual diagrams and ideal for test/exam preparation. The following sections are covered: Understanding Marketing, Marketing Strategies, The Marketplace, Managing Marketing Information, Consumer Behaviour and Decision-Making Process, Drivers of Consumer Behaviour, STP, Marketing Mix, Marketing Plans, and Introduction to Retail Marketing.
stuviasisters
Package deal
Full marketing (Bus2010F) summary
Comprehensive marketing summary, weeks 1-12.
Theresapoala
Summary
Marketing notes week 1-12
Marketing notes week 1-12
Theresapoala
Summary
Full exam summary of Bus2010F, Weeks 1-12
Comprehensive and ordered summary of Weeks 1-12 of Marketing. The perfect preparation for the final exam.
Theresapoala
Summary
TEST 1 MARKETING NOTES
Summary of marketing notes for BUS2010F
Theresapoala
Case
Stakeholder Analysis
Stakeholder analysis bottled water industry
Taun021