Marketing Management 2
IMM GRADUATE SCHOOL (IMM)
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MARKETING MANAGEMENT 2 – MAR202B: Comprehensive notes
NieuwStruggling to organize your study material? These notes have you covered. 
 
Created directly from the prescribed study material/slides, this pdf breaks down each unit’s concepts into clear & easy-to-follow summaries. This document is structured to support efficient studying and can be used in preparation for assignments & exams! 
 
Includes: 
Unit 1: The Marketing Concept 
Unit 2: The Marketing Environment 
Unit 3: Marketing Strategy and Understanding Competitors 
Unit 4: Segmentation, Targe...