MGMT 3850

MGMT 3850 CHAPTER 6 HOMEWORK QUESTION AND ANSWERS Essentials of Entrepreneurship & Small Business Mgmt., 7e (Scarborough) Chapter 6 Franchising and the Entrepreneur 1) A franchise is a system of distribution in which semi-independent business owners pay ________ and ________ to a parent company in return for the right to become identified with its trademark, to sell its product or services, and often to use its business format and system. A) a percentage of sales; royalties B) upfront co...

MGMT 3850 MGMT 3850 MGMT 3850 CHAPTER 6 HOMEWORK CHAPTER 6 HOMEWORK QUESTION AND ANSWERS QUESTION AND ANSWERS QUESTION AND ANSWERS QUESTION AND ANSWERS QUESTION AND ANSWERS Essentials of Entrepreneurship & Small Business Mgmt., 7e (Scarborough) Chapter 6 Franchising and the Entrepreneur 1) A franchise is a system of distribution in which semi-independent business owners pay ________ and ________ to a parent company in return for the right to become identified with its trademark, to sell its p...

MGMT 3850 QUIZ 1 QUESTIONS AND ANSWERS Chapter 7 Advertisers on a display network can pay through each of the following methods EXCEPT CPM (cost per mille) CPC (cost per click) CPA (cost per acquisition) flat fee The three broad methods of display ad targeting on Google’s display network are demographics, behavior, ad size people, demographics, ad style people, behavior, content audiences, demographics, content A website that sells wedding dresses targets ads to (1) women (2) ages...

MGMT 3850 CHAPTER 14 HOMEWORK QUESTIONS AND ANSWERS Essentials of Entrepreneurship & Small Business Mgmt., 7e (Scarborough) Chapter 14 Choosing the Right Location and Layout 1) The first phase of determining where to locate a business is: A) choosing a state in which the business owner wants to live. B) determining which city has the demographics that best fit the business. C) conducting a specific site analysis. D) determining which regions of the country are experiencing growth. An...

MGMT 3850 CHAPTER 7 ASSIGNMENT BUYING AN EXISTING BUSINESS Essentials of Entrepreneurship & Small Business Mgmt., 7e (Scarborough) Chapter 7 Buying an Existing Business 1) The due diligence process of analyzing and evaluating an existing business: A) may be just as time consuming as the development of a comprehensive business plan for a start-up. B) helps to determine if the company will generate sufficient cash to pay for itself and leave you with a suitable rate of return on your inv...

MGMT 3850 QUIZ 1 QUESTIONS AND ANSWERS Chapter 7 Advertisers on a display network can pay through each of the following methods EXCEPT CPM (cost per mille) CPC (cost per click) CPA (cost per acquisition)

MGMT 3850 CHAPTER 7 ASSIGNMENT BUYING AN EXISTING BUSINESS Essentials of Entrepreneurship & Small Business Mgmt., 7e (Scarborough) Chapter 7 Buying an Existing Business 1) The due diligence process of analyzing and evaluating an existing business: A) may be just as time consuming as the development of a comprehensive business plan for a start-up. B) helps to determine if the company will generate sufficient cash to pay for itself and leave you with a suitable rate of return on your investme...