WGU D077 (WGUD077)

What uncontrollable marketing element provides user input as to how the company delivers upon its value proposition? Quality control inspections Product delivery schedule Competitive elements Consumer feedback - Consumer feedback Which controllable marketing function should a company use to achieve its firm-level goals and to satisfy the target customers' needs and wants? Sales Promotion Production Product - Product Which controllable element is included in the marketing mix? Legal...

What uncontrollable marketing element provides user input as to how the company delivers upon its value proposition? Quality control inspections Product delivery schedule Competitive elements Consumer feedback - Consumer feedback Which controllable marketing function should a company use to achieve its firm-level goals and to satisfy the target customers' needs and wants? Sales Promotion Production Product - Product Which controllable element is included in the marketing mix? Legal...

What is the main function of marketing? Decreasing expenditures Improving partner relationships Bringing value to customers Increasing productivity - Bringing value to customers Correct! The main function of marketing is to determine what customers value, want, or need, and then to position a product that meets that value. Which set of connections is created by marketers to generate value? Between customers and suppliers Between companies and media Between companies and suppliers Betw...

Primary marketing research technique that explores the impact of one or more factors, such as the comparison of two marketing campaigns - experimental research Automatic, low-involvement purchase decision process based on limited information or information gathered in the past - routine problem-solving Identify the SWOT in this situation: New government policies will help the company in the future - external opportunity Personal Selling is the personal aspect of the Promotion "P" in the ...

TIna worked with a packaging company, Company X, to create a new method for processing mixed paper waste into recyclable product for resale. Another packaging company, Company Y, a competitor of Company X, has also approached and offered to help Ana develop recyclable product for resale. Ana knows that helping Company Y will automatically reveal the newly learned techniques to its competitor, Company X. Which ethical dilemma does this raise for this owner? - Nondisclosure What is the main ...

WGU D077 A/B testing A marketing experiment where two variants of a campaign are tested to see which one is most effective Accommodation Style of handling conflict focused on empathy over self-interest Adaptive selling Using social styles to customize a sales approach to the specific customer administered vertical marketing system Cooperation between levels of a distribution channel where one member sets the terms due to its size and influence advertising Paid ...

Quantitative Data - * Numerical data Qualitative Data - * Descriptive data Primary Market Research - * First hand data direct from source -- Interviews -- Questionnaires -- Surveys -- Mystery shopping -- Product Tests -- Focus groups Secondary Market Research - * Data collected from other sources -- Sales reports -- Trade associations -- Census data -- Websites -- Previous market research -- Competitive Intelligence Research Ethics - * Privacy * ...

Product Concept - * Understanding product dynamics to: -- Showcase the best qualities -- Maximum product features Sales Concept - * Seller's need to convert their product into cash Production Concept - * Consumers will favor products that are available and highly affordable * Organization should focus on improving production and distribution efficiency Marketing Concept - * Firms should analyze customer needs * Make decisions to satisfy those needs, better than the...

WGU D077 TIna worked with a packaging company, Company X, to create a new method for processing mixed paper waste into recyclable product for resale. Another packaging company, Company Y, a competitor of Company X, has also approached and offered to help Ana develop recyclable product for resale. Ana knows that helping Company Y will automatically reveal the newly learned techniques to its competitor, Company X. Which ethical dilemma does this raise for this owner? - Nondisclosure ...

What is the main function of marketing? Decreasing expenditures Improving partner relationships Bringing value to customers Increasing productivity - Bringing value to customers Correct! The main function of marketing is to determine what customers value, want, or need, and then to position a product that meets that value. Which set of connections is created by marketers to generate value? Between customers and suppliers Between companies and media Between com...