D174 WGU

A consulting service has many clients and a variety of products. It does not offer the same services to each of its hundreds of customers because the company believes each customer has different needs that must be met. Which post-marketing concept is the focus of this company? Differentiation orientation Relationship orientation One-to-one orientation Market orientation One-to-one orientation A leading manufacturer of sports drinks misrepresents the nutritional information to hide the hig...

Miles and Snow's Strategy Types -Correct Answer 1. Prospector 2. Analyzer 3. Defender 4. Reactor Prospector (Miles & Snow) -Correct Answer Firm exhibits continual innovation by finding and exploiting new product and market opportunities. Analyzer (Miles & Snow) -Correct Answer Firm relies heavily on analysis and imitation of the successes of other organizations, especially prospectors. Defender (Miles & Snow) -Correct Answer Firm searches for market stability and productio...

Sustainability balancing business needs and social needs over the long term and doing the right thing. Triple Bottom Line recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth one-to-one marketing an individualized marketing method that utilizes customer information to build long-term, personalized, and profitable relationships with each customer relationship orientation driven b...