MKT 3010

This is a comprehensive and detailed midterm exam study guide with notes from lectures. You'll need it!!

discusses ethics and social responsibility within marketing with specific focus on ethical behavior, ethical theories that explain these behaviors, and the growth of social responsibility

discusses strategic planning for competitive advantage with specific focus on business units, alternatives, business missions, and the marketing mix

focuses on understanding consumer behavior which touches on value, the consumer decision making process, postpurchase behavior, and different types of consumer involvement. cultural influences on consumers is also discussed throughout the chapter.

the in depth, overall examination of what marketing is, how it is used, and why it is important to businesses and consumers.