Marketing

Harward Business School

Here are the best resources to pass Marketing. Find Marketing study guides, notes, assignments, and much more.

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Buzz-building activities
  • Essay

    Buzz-building activities

  • Buzz-building activities The Three (3) Buzz-building activities are – using influencers, creating suspense, and guerilla technique. • Using influencers who have huge followers to create a buzz by inserting the product ad campaign on their programs like popular TikTok stars are made to create content for promoting products. Kim Kardashian is one such social media influencer that plays a huge role in buzz advertisement. • Creating suspense for building up enthusiasm in the product like w...
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