Purdue COM 102

What communication MEDIUM is the theory of media cultivation primarily focused on? - correct answer Television Be able to identify and distinguish the THREE major parts of media cultivation theory - correct answer 1) Institutional process analysis 2) Message system analysis 3)Cultivation analysis What research method(s) are typically employed by media cultivation researchers and which method is avoided? Why? - correct answer Uses: cultivation analyses Avoids: Doesn't use experimen...

What are narratives according to Walter Fisher? How does Griffin extend it? - correct answer Fisher: Narratives are symbolic actions, words or deeds, that have meaning for those who live/create/interpret them. Griffin: Narration is communication rooted in time and space, also refers to nonverbal bid for a person to believe/act in a certain way What does Fisher mean when he describes Narrative theory as a paradigm shift? - correct answer A shift from scientific/logical communication to ...

The accepted wisdom of the field about the two functions communication needs to address in any group (also extended by Prof. Sparks in lecture to interpersonal communication) (see intro section to Group Communication) - correct answer task & relationship The four functions of effective group decision-making - correct answer 1. Analysis the problem 2. Goal Setting 3. Identification of alternatives 4. Evaluation of characteristic How Em Griffin illustrated the functional perspective on...

What is it specifically that the theory of media cultivation is focused on predicting and explaining? - correct answer Impact of media messages on behavior What communication MEDIUM is the theory of media cultivation primarily focused on? - correct answer 2 Be able to identify and distinguish the THREE major parts of media cultivation theory - correct answer 3 PRONGS 1) Institutional process analysis-behind the scenes of media organizations in an effort to understand what policies o...