MGT 230

Rasmussen College

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Amazon.com Case Study Analysis Kimberly A. Robinson MGT/230
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July 2022

2021/2022

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Answer the following in up to 350 words each. 1. Bezos once said, “Amazon may break even or even lose money on the sale of its devices.” The company expects to recoup the money later through the sale of products, with a further boost from its annual Prime membership fee. Explain how this strategy shows Bezos as a systematic and intuitive thinker. Jeff Bezos the CEO of the giant retailer of the 21st century has proven that there are many ways to be a systematic and intuitive thinker. As...
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