mar101

Aib College Of Business

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Business marketing and strategy business marketing

Business marketing and strategy business marketing
Class notes • 48 pages • 2023

Certainly! Here are two course outlines for a Business Marketing course: Course Outline 1: Business Marketing I. Introduction to Business Marketing A. Definition and scope of business marketing B. Importance of business marketing in organizational success C. Differences between business marketing and consumer marketing II. Understanding Business Markets A. Characteristics of business markets B. Buyer behavior in business markets C. Segmentation and targeting in business markets D...