MK 3010 Marketing Managment (MK3010)

A 605 word essay or executive brief, on a few key factors behind the demise of windows phone and windows OS, resulting from lack of research and External analysis by Microsoft, failing to see that they had no real competitive advantage.

This document contains each lecture from the Marketing Management 2018 summer course at Georgia State University. It includes dates and topic titles that coincide with the textbook material (textbook not needed for the notes). This course is also taught in the fall and spring.