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  3. MKT 530 (MKT5301)

MKT 530 (MKT 5301)

Columbia Southern University

Here are the best resources to pass MKT 530 (MKT 5301). Find MKT 530 (MKT 5301) study guides, notes, assignments, and much more.

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Marketing Management, Global Edition

Marketing Management, Global Edition

Philip Kotler, Kevin Lane Keller

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The Role of the 4Ps in Global Brand Strategy and Consumer Decision-Making MKT 5301-Advanced The Role of the 4Ps in Global Brand Strategy and Consumer Decision-Making MKT 5301-Advanced

  • The Role of the 4Ps in Global Brand Strategy and Consumer Decision-Making MKT 5301-Advanced

  • Essay • 7 pages • 2025
  • This document is an academic essay titled "The Role of the 4Ps in Global Brand Strategy and Consumer Decision-Making" for the course MKT 5301-Advanced Marketing. It analyzes how a leading international brand, Apple Inc., employs the 4Ps marketing mix (Product, Price, Place, Promotion) and then applies the consumer buying decision process to a hypothetical new product launch. I. 4Ps Analysis of Apple Inc. A. Product Strategy Focus: Developing innovative products of superior quality tha...
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