Marketing

Guerrilla Marketing Report Last document update:   ago

This project will try to investigate the relevance of Guerrilla marketing for small and medium scale enterprises and how entrepreneurs can use this to their advantage along with the consumer receptivity to such marketing techniques. Guerrilla marketing is a faster and more innovative way of marketing, which meets the end customer with new creative ways and ideas. Comparing to traditional marketing, guerrilla marketing creates attention with a smaller budget and can often result in free publicit...