The University of Strathclyde (UOS) • Business IT and Management
Latest uploads for Business IT and Management at The University of Strathclyde (UOS). Looking for Business IT and Management notes at The University of Strathclyde (UOS)? We have lots of notes, study guides and study notes available for Business IT and Management at The University of Strathclyde (UOS).
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Courses Business IT and Management at The University of Strathclyde (UOS)
Notes available for the following courses of Business IT and Management at The University of Strathclyde (UOS)
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Marketing 1
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Work Psychology 1
Latest notes & summaries The University of Strathclyde (UOS) • Business IT and Management
Document contains 101 multiple choice questions with answers for subject Work Psychology HR207. (lecturer Calvin Burns)
- Book
- Exam (elaborations)
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The University of Strathclyde•Work Psychology
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Work Psychology • John Arnold, Ray Randall• ISBN 9780273711216
Preview 1 out of 13 pages
Document contains 101 multiple choice questions with answers for subject Work Psychology HR207. (lecturer Calvin Burns)
This project will try to investigate the relevance of Guerrilla marketing for small and medium scale enterprises and how entrepreneurs can use this to their advantage along with the consumer receptivity to such marketing techniques. 
Guerrilla marketing is a faster and more innovative way of marketing, which meets the end customer with new creative ways and ideas. Comparing to traditional marketing, guerrilla marketing creates attention with a smaller budget and can often result in free publicit...
- Thesis
- • 85 pages's •
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The University of Strathclyde•Marketing
Preview 5 out of 85 pages
This project will try to investigate the relevance of Guerrilla marketing for small and medium scale enterprises and how entrepreneurs can use this to their advantage along with the consumer receptivity to such marketing techniques. 
Guerrilla marketing is a faster and more innovative way of marketing, which meets the end customer with new creative ways and ideas. Comparing to traditional marketing, guerrilla marketing creates attention with a smaller budget and can often result in free publicit...