MGT

Cluetrain Manifesto - A set of 95 theses organised as a call to action (CTA) for businesses operating within a newly connected marketplace, published in 1999. While some of the book's claims have failed to materialise, it was an early source of guidelines for social media and obtained a cultlike following Market share - In strategic management and marketing, market share is the percentage or proportion of the total available market or market segment that is being serviced by a compan...

Shift in marketing mix - Reach, effectiveness, and efficiency goal of marketing - to create a product/service that sells GOST hierarchy - Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 5 C's - Customer, competitors, collaborators, company, context Customer marketing model - Awareness Interest/Engagement Acquisition Customer Segmentation Customer Retention Support/Advocacy RFM - recency, frequency, monetary value (as a customer persona)...

What are the two biggest components of US ad spending, and how are they trending? What are the two biggest sources of online traffic, and how are they trending? How are budgets in the US changing per mobile, desktop, TV and digital? What are some of the drivers of digital marketing becoming more important? advanced customer targeting, more accurate measurement and attribution capabilities, the potential for greater efficiencies with metrics such as cost per lead and the opportunity for m...