Marketing

Includes a summarised version of the topics that you need for the exam.

Prepare basic financial statements for unincorporated and small business organisations in accordance with accounting principles, conventions and standards. Interpret financial statements. Interpret financial statements

Explain the concept of marketing and marketing operations including the different areas and role of marketing. Explain how the marketing function relates to the wider organisational context. Compare the ways in which different organisations apply the marketing mix to the marketing planning process to achieve business objectives. Analyse the role of marketing in the context of the marketing environment. Analyse the significance of interrelationships between marketing and other functional units of...