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The Essay describes the four main types of market research, including primary, secondary, qualitative and quantitative research with at least one real example for each type. Also includes an explanation on how each of the different market research types and methods have been used to make a marketing decision. As well as how qualitative and quantitative research can complement each other with examples.

btec business level 3.

Unit 2 - P4

Evaluate the adequacy of accounting ratios as a means of monitoring the state of the business in a selected organisation, using examples

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