Pearson Edexcel • Travel and Tourism

Goes into detail on how an organisation can improve their customer service skills according to different needs and how they could have been met.

Goes into detail concerning the different needs of customers and how organisations assess them

Goes into detail about what employees need to know in order to keep customers happy. Such as communication skills, building rapport, how to listen to customers, meeting their needs and so on.

Goes into detail on how different organisations use different customer service skills to keep customers happy concerning their needs and wants.

Goes into detail concerning how organisations need good customer service and how it is important to them and to the customer and employee.

Goes into detail concerning the needs and requirements of inbound and domestic tourist. Things concerning language barriers, budgets, destination requirements such as different types of attractions and how they appeal to the tourists.

This document looks into how factors are currently effecting and will be effecting the future of the travel and tourism industry. Weather, health, accessibility, products and services are looked into according to the affects of factors.

Goes into detail on the different accommodations, restaurants, transportation, sights and costs of a holiday to Penzance and how they attract UK tourists.

Looks into different scenarios concerning the needs of different tourist according to their family, language, budget and destination requirements.

M2 looks into things like check-ins and the internet and describes how they have had a big effect on the travel and tourism industry for example. D2 analyses the changes in trends and factors and how businesses have adapted to them such as British airways and how they have introduced new routes according to which destinations customers have gained interest in.

M1 explains the different roles that an organisation uses and how they all work together such as an airlines affect on a accommodation and how they help each other. D1 analyses these interrelationships and how it helps an airline such as British airways to gain customers or divide them with other airlines and still get a good profit.

This documents goes into detail on the different trends and factors that have effected the industry over the time. Things such as new destinations that have showed up, different kinds or travelling done and how its increased in popularity and factors such as natural disasters or health warnings

Goes into detail about how the travel and tourism industry has developed since the 1960s according to how destinations, flight regulations and so on have changed

Goes into detail according to what the roles of a business such as an airline has to keep its customers

This document looks into the first simple parts of the travel and tourism industry

Building brand loyalty: o maintaining profile or raising awareness of the attraction o special/regular events, e.g. Scarefest at Alton Towers o effective management of seasonality and product development

C1 Strategies for responding to competition • Reliable market research: o understanding visitors and their needs through feedback from appropriate sources, e.g. customer feedback and review sites, commissioned surveys o analysis of visitor types, numbers, seasonality, repeat business. • Planning and marketing: o effective planning of the development of the attraction, including appropriate diversification and marketing strategies o personalised target marketing. • Providing high-qu...

I describe the scale of Alton towers and the advantages and disadvantages of private ownership of Alton towers.

A1 Types of visitor attractions A2 Scale, scope and appeal of visitor attractions • Appeal: o accessibility of locations, including opening times, transport links, pricing strategy, special offers, indoor and outdoor facilities o special events o popularity, including trends, image and reputation, repeat business.

B4 Use of technology and its importance for visitor attractions *Booking systems *Visitor management systems *Technological features secondary to the attraction, for example: o interactive displays/virtual reality tours/ audio tours o guiding and guiding methods – tourist guides, personal interpretation, video screenings, enactment, guidebooks and brochures o free apps for mobile devices o special effects, animation and simulation *The importance of technology for visitor attractions, ...