Theme 1&4

PEARSON (PEARSON)

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Exam (elaborations)

Edexcel A Level Business May-June 2024 Question Paper 1
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32

April 2025

2024/2025

A+
Paper 1 focuses on: Theme 1: Marketing and People Theme 4: Global Business Theme 1 – Marketing and People Meeting customer needs Market research & segmentation Marketing mix (4Ps) Entrepreneurs & leadership Recruitment, training, motivation Understanding different markets (mass vs niche) Theme 4 – Global Business Globalisation – causes & effects Expanding internationally – opportunities & challenges Multinational companies (MNCs) Cultural & economic differences Glob...
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