Advertising And Integrated - Test Bank

Chapter 3 - The History of Advertising and Brand Promotion TRUE/FALSE 1. When the Western world turned to capitalism as the foundation of an economic system, the foundation was also laid for advertising. ANS: T DIF: Easy REF: p. 81 OBJ: 3-1 NAT: AACSB Communication | CB&C Model Promotion TYP: Knowledge 2. Advertising is a source of information and persuasive ideas regarding a society’s products and services, but it is no longer essential to the competition for resources in a capitalistic...

Chapter 3 - The Evolution of Promoting and Advertising Brands TRUE/FALSE 1. A capitalistic system, ensures the emergence of advertising. ANS: F DIF: Easy REF: p. 77 OBJ: 3-1 TYP: Knowledge 2. Advertising is essential to the competition for resources in a capitalistic system because it is a critically important tool that informs and persuades consumers about their choices. ANS: T DIF: Moderate REF: p. 77 OBJ: 3-1 TYP: Comprehension 3. The Industrial Revolution led to mass production of adv...

Chapter 1 - The World of Advertising and Integrated Brand Promotion TRUE/FALSE 1. Will Smith, the actor, appears on the Late Show With David Letterman to promote his newest action- adventure movie. This is not an example of a successful use of advertising. ANS: T DIF: Moderate REF: p. 9 OBJ: 1-1 TYP: Application 2. Advertising is a paid, mass-mediated attempt to persuade. ANS: T DIF: Easy REF: p. 9 OBJ: 1-1 TYP: Knowledge 3. A company that markets a vitamin supplement produces a commercial ...

1. Advertising today is more diverse and more dynamic as a part of integrated brand promotion. ANSWER: POINTS: DIFFICULTY: QUESTION TYPE: HAS VARIABLES: LEARNING OBJECTIVES: NATIONAL STANDARDS: STATE STANDARDS: KEYWORDS: DATE CREATED: DATE MODIFIED: ANSWER: POINTS: DIFFICULTY: QUESTION TYPE: HAS VARIABLES: LEARNING OBJECTIVES: NATIONAL STANDARDS: STATE STANDARDS: KEYWORDS: DATE CREATED: DATE MODIFIED: b. False True 1 Easy True / False False AIBP ..1-1 United States - BUSPROG: ...

Chapter 1 - The World of Advertising and Integrated Brand Promotion TRUE/FALSE 1. In the new world of advertising, mass media are just about dead and gone. ANS: F DIF: Easy REF: p. 7 OBJ: 1-Intro NAT: AACSB Communication | CB&C Model Promotion TYP: Comprehension 2. One ongoing change in today’s promotions can be seen in the way that the lines between information, entertainment, networking, and commercial messages are blurring. ANS: T DIF: Easy REF: p. 7 OBJ: 1-Intro NAT: AACSB Communic...