Vrije Universiteit Amsterdam · Msc. Marketing · Digital marketing
Here are the best resources to pass Digital marketing at Vrije Universiteit Amsterdam. Find Digital marketing study guides, notes, assignments, and much more. We also have lots of notes, study guides, and study notes available for Msc. Marketing at Vrije Universiteit Amsterdam.
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This document will sufficiently prepare you for the exam in digital marketing and technology. It includes a summary of all lectures and all relevant articles from the academic year 2019/2020. Lecturer: Emile Lancee. Grade achieved through this summary: 8.6
- Summary
- • 72 pages •
This document will sufficiently prepare you for the exam in digital marketing and technology. It includes a summary of all lectures and all relevant articles from the academic year 2019/2020. Lecturer: Emile Lancee. Grade achieved through this summary: 8.6
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This document will sufficiently prepare you for the exam in digital marketing and technology. It includes a summary of all lectures and all relevant articles from the academic year 2019/2020. Lecturer: Emile Lancee. Grade achieved through this summary: 8.6
- Summary
- • 72 pages •
This document will sufficiently prepare you for the exam in digital marketing and technology. It includes a summary of all lectures and all relevant articles from the academic year 2019/2020. Lecturer: Emile Lancee. Grade achieved through this summary: 8.6
Notes of the Digital Marketing lectures. Complete with examples and important exam hints, made by the lecturer.
- Class notes
- • 56 pages •
Notes of the Digital Marketing lectures. Complete with examples and important exam hints, made by the lecturer.
These are the summaries all the obligated articles for the course Digital Marketing (2018 - 2019)
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- • 15 items •
- Summary of the article \"Why smartphone advertising attracts customers: A model of Web advertising, flow and personalization\" • Summary
- Summary of the article \"Watch your tone: how a brand’s tone of voice on social media influences consumer responses\" • Summary
- Summary of the article \"Understanding omni-channel shopping value\" • Summary
- Summary of the article \"Toward a three-dimensional framework for omni-channel\" • Summary
- Summary of the article \"The emotional review-reward effect: how do reviews increase impulsivity?\" • Summary
- And more ….
These are the summaries all the obligated articles for the course Digital Marketing (2018 - 2019)
This is a summary of the article "A meta-analytic investigation of the role of valence in Online reviews" of Purnawirawan, Eisend, de Pelsmacker and Dens (2015)
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- Summary
- • 3 pages •
This is a summary of the article "A meta-analytic investigation of the role of valence in Online reviews" of Purnawirawan, Eisend, de Pelsmacker and Dens (2015)
This is a summary of the article "Adaptive personalization using social networks" of Chung, Wedel and Rust (2016)
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- Summary
- • 3 pages •
This is a summary of the article "Adaptive personalization using social networks" of Chung, Wedel and Rust (2016)
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This is a summary of the article "Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences" of Hilken, de Ruyter, Chylinski, Mahr and Keeling (2017)
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- Summary
- • 4 pages •
This is a summary of the article "Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences" of Hilken, de Ruyter, Chylinski, Mahr and Keeling (2017)
This is a summary of the article "Effects of companies’ responses to consumer criticism in social media" of Xia (2013)
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- Summary
- • 4 pages •
This is a summary of the article "Effects of companies’ responses to consumer criticism in social media" of Xia (2013)
This is a summary of the article "How does web personalization create value for online retailers? Lower cash flow volatility or enhanced cash flows" of Kalaignanam, Kushwaha and Rajavi (2018)
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- Summary
- • 3 pages •
This is a summary of the article "How does web personalization create value for online retailers? Lower cash flow volatility or enhanced cash flows" of Kalaignanam, Kushwaha and Rajavi (2018)
This is a summary of the article "Integrating information technology and marketing: an examination of the drivers and outcomes of emarketing capability" of Trainor, Rapp, Skinner Beitelspacher and Schillewaert (2011)
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- Summary
- • 4 pages •
This is a summary of the article "Integrating information technology and marketing: an examination of the drivers and outcomes of emarketing capability" of Trainor, Rapp, Skinner Beitelspacher and Schillewaert (2011)
This is a summary of the article "Is augmented reality technology an effective tool for e-commerce?" of Yim, Chu and Sauer (2017)
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- Summary
- • 3 pages •
This is a summary of the article "Is augmented reality technology an effective tool for e-commerce?" of Yim, Chu and Sauer (2017)