Digital marketing

Vrije Universiteit Amsterdam (VU)

Here are the best resources to pass Digital marketing. Find Digital marketing study guides, notes, assignments, and much more.

All 18 results

Sort by:

Class notes

Digital marketing summary lectures VU
-

-

1

96

May 2024

2023/2024
Aantekeningen lectures en samenvatting artikelen + werkcolleges (alles wat je moet leren voor het digital marketing tentamen)
jipverlaat
$10.54 More Info

Summary

Digital Marketing and Technology - All Lectures and Articles - 2019 - Vrije Universiteit - Msc.
4.7

(3)

4.7

20

72

April 2020

2019/2020
This document will sufficiently prepare you for the exam in digital marketing and technology. It includes a summary of all lectures and all relevant articles from the academic year 2019/2020. Lecturer: Emile Lancee. Grade achieved through this summary: 8.6
danobasch96
$15.86 More Info

Summary

Summary of the article "A meta-analytic investigation of the role of valence in Online reviews"
-

-

1

3

November 2018

2018/2019
This is a summary of the article "A meta-analytic investigation of the role of valence in Online reviews" of Purnawirawan, Eisend, de Pelsmacker and Dens (2015)
Rickdelaat
$4.11 More Info

Summary

Summary of the article "Adaptive personalization using social networks"
-

-

-

3

November 2018

2018/2019
This is a summary of the article "Adaptive personalization using social networks" of Chung, Wedel and Rust (2016)
Rickdelaat
$4.11 More Info

Summary

Summary of the article "Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences"
2.0

(1)

2.0

5

4

November 2018

2018/2019
This is a summary of the article "Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences" of Hilken, de Ruyter, Chylinski, Mahr and Keeling (2017)
Rickdelaat
$4.11 More Info

Summary

Summary of the article "Effects of companies’ responses to consumer criticism in social media"
-

-

-

4

November 2018

2018/2019
This is a summary of the article "Effects of companies’ responses to consumer criticism in social media" of Xia (2013)
Rickdelaat
$4.11 More Info

Summary

Summary of the article "How does web personalization create value for online retailers? Lower cash flow volatility or enhanced cash flows"
4.0

(1)

4.0

2

3

November 2018

2018/2019
This is a summary of the article "How does web personalization create value for online retailers? Lower cash flow volatility or enhanced cash flows" of Kalaignanam, Kushwaha and Rajavi (2018)
Rickdelaat
$4.11 More Info

Summary

Summary of the article "How to improve firm performance using big data analytics capability and business strategy alignment"
-

-

-

3

November 2018

2018/2019
This is a summary of the article "How to improve firm performance using big data analytics capability and business strategy alignment" of Akter, Wamba, Gunasekaran, Dubey and Childe (2016)
Rickdelaat
$4.11 More Info

Summary

Summary of the article "Integrating information technology and marketing: an examination of the drivers and outcomes of emarketing capability"
-

-

4

4

November 2018

2018/2019
This is a summary of the article "Integrating information technology and marketing: an examination of the drivers and outcomes of emarketing capability" of Trainor, Rapp, Skinner Beitelspacher and Schillewaert (2011)
Rickdelaat
$4.11 More Info