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Digital marketing

Vrije Universiteit Amsterdam (VU)

Here are the best resources to pass Digital marketing. Find Digital marketing study guides, notes, assignments, and much more.

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Digital marketing summary lectures VU

  • Digital marketing summary lectures VU

  • Class notes • 96 pages • 2024
  • Aantekeningen lectures en samenvatting artikelen + werkcolleges (alles wat je moet leren voor het digital marketing tentamen)
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Digital Marketing and Technology - All Lectures and Articles - 2019 - Vrije Universiteit - Msc.

  • Digital Marketing and Technology - All Lectures and Articles - 2019 - Vrije Universiteit - Msc.

  • Summary • 72 pages • 2020
  • This document will sufficiently prepare you for the exam in digital marketing and technology. It includes a summary of all lectures and all relevant articles from the academic year 2019/2020. Lecturer: Emile Lancee. Grade achieved through this summary: 8.6
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Summary of the article "Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences"

  • Summary of the article "Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences"

  • Summary • 4 pages • 2018
  • This is a summary of the article "Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences" of Hilken, de Ruyter, Chylinski, Mahr and Keeling (2017)
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Summary of the article "How does web personalization create value for online retailers? Lower cash flow volatility or enhanced cash flows"

  • Summary of the article "How does web personalization create value for online retailers? Lower cash flow volatility or enhanced cash flows"

  • Summary • 3 pages • 2018
  • This is a summary of the article "How does web personalization create value for online retailers? Lower cash flow volatility or enhanced cash flows" of Kalaignanam, Kushwaha and Rajavi (2018)
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Summary of the article "How to improve firm performance using big data analytics capability and business strategy alignment"

  • Summary of the article "How to improve firm performance using big data analytics capability and business strategy alignment"

  • Summary • 3 pages • 2018
  • This is a summary of the article "How to improve firm performance using big data analytics capability and business strategy alignment" of Akter, Wamba, Gunasekaran, Dubey and Childe (2016)
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Summary of the article "Integrating information technology and marketing: an examination of the drivers and outcomes of emarketing capability"

  • Summary of the article "Integrating information technology and marketing: an examination of the drivers and outcomes of emarketing capability"

  • Summary • 4 pages • 2018
  • This is a summary of the article "Integrating information technology and marketing: an examination of the drivers and outcomes of emarketing capability" of Trainor, Rapp, Skinner Beitelspacher and Schillewaert (2011)
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Summary of the article "Is augmented reality technology an effective tool for e-commerce? An interactivity and vividness perspective"

  • Summary of the article "Is augmented reality technology an effective tool for e-commerce? An interactivity and vividness perspective"

  • Summary • 3 pages • 2018
  • This is a summary of the article "Is augmented reality technology an effective tool for e-commerce?" of Yim, Chu and Sauer (2017)
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Summary of the article "Marketing analytics for data-rich environments"

  • Summary of the article "Marketing analytics for data-rich environments"

  • Summary • 3 pages • 2018
  • This is a summary of the article "Marketing analytics for data-rich environments" of Wedel and Kannan (2016)
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Summary of the article "Positive effects of disruptive advertising on consumer preferences"

  • Summary of the article "Positive effects of disruptive advertising on consumer preferences"

  • Summary • 3 pages • 2018
  • This is a summary of the article "Positive effects of disruptive advertising on consumer preferences" of Bell and Buchner (2018)
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