Vrije Universiteit Amsterdam (VU) • Msc. Marketing

Meest recente samenvattingen voor de opleiding Msc. Marketing op de Vrije Universiteit Amsterdam (VU). Op zoek naar een samenvatting voor Msc. Marketing? Wij hebben diverse samenvattingen voor de opleiding Msc. Marketing op de Vrije Universiteit Amsterdam (VU).

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Vakken Msc. Marketing op de Vrije Universiteit Amsterdam (VU)

Er zijn samenvattingen beschikbaar voor de volgende vakken van Msc. Marketing op Vrije Universiteit Amsterdam (VU)

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Advertising E_MKT_ADV 1
Advertising & Media Channels E_MKT_AMC 2
Advertising and Media Channels E_MKT_AMC 1

Behavior Change Management E_MKT_BCM 1
Brand Management E_MKT_BMAN 10

Consumer Behavior E_EBE3_CBEH 4
Consumer Marketing E_MKT_CMA 23
Consumer Marketing Analytics E_MKT_CMA 4
Costumer marketing analytics 1
Customer and Marketing Analytics E_MKT_CMA 11
Customer Experience 1
Customer Experience Management E_MKT_CEM 6

Digital Marketing & Metrics E_EBE3_DMM 1
Digital Marketing & Technology E_MKT_DMT 1
Digital Marketing and Technology 2

E_MKT_CEM E_MKT_CEM 1
E_MKT_MSTRAT E_MKT_MSTRAT 1
E_PM_QUANRM E_PM_QUANRM 1
Experimental Research E_MKT_ER 7

Marketing analytics 1
Marketing Strategy E_MKT_MSTRAT 14
Marketing Strategy (E_MKT_MSTRAT) E_MKT_MSTRAT 1

Retail Management and E-commerce E_MKT_RMEC 1

Survey Research Methods E_MKT_SRM 4
Sustainability Marketing E_MKT_SM 1

Populaire samengevatte boeken Vrije Universiteit Amsterdam (VU) &bullet; Msc. Marketing

Introduction to Behavioral Research Methods

Mark R. Leary • ISBN 9780205197217

Laatste content Vrije Universiteit Amsterdam (VU) &bullet; Msc. Marketing

Summary Sirianni et al. (2013)

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Branding and Advertising

Summary Spiggle et al. (2012)

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Branding and Advertising

Summary Stokburger-Sauer et al. (2012)

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Branding and Advertising

Summary Tavassoli et al. (2014)

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Branding and Advertising

Introduction to Behavioural Research Methods (6th edition)

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An English summary of chapters 1, 2, 3, 9, 10, 11, 12 of the book Introduction to Behavioural Research Methods.

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Experimental research
Introduction to Behavioral Research Methods • Mark R. Leary• ISBN 9780205197217

Summary of the article "Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences"

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This is a summary of the article "Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences" of Hilken, de Ruyter, Chylinski, Mahr and Keeling (2017)

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Vrije Universiteit Amsterdam
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Digital Marketing

Summary of the article "How does web personalization create value for online retailers? Lower cash flow volatility or enhanced cash flows"

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This is a summary of the article "How does web personalization create value for online retailers? Lower cash flow volatility or enhanced cash flows" of Kalaignanam, Kushwaha and Rajavi (2018)

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Vrije Universiteit Amsterdam
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Digital Marketing

Summary of the article "How to improve firm performance using big data analytics capability and business strategy alignment"

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This is a summary of the article "How to improve firm performance using big data analytics capability and business strategy alignment" of Akter, Wamba, Gunasekaran, Dubey and Childe (2016)

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Vrije Universiteit Amsterdam
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Digital Marketing

Summary of the article "Integrating information technology and marketing: an examination of the drivers and outcomes of emarketing capability"

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This is a summary of the article "Integrating information technology and marketing: an examination of the drivers and outcomes of emarketing capability" of Trainor, Rapp, Skinner Beitelspacher and Schillewaert (2011)

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Vrije Universiteit Amsterdam
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Digital Marketing

Summary of the article "Is augmented reality technology an effective tool for e-commerce? An interactivity and vividness perspective"

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This is a summary of the article "Is augmented reality technology an effective tool for e-commerce?" of Yim, Chu and Sauer (2017)

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Vrije Universiteit Amsterdam
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Digital Marketing