Vrije Universiteit Amsterdam (VU) • Bedrijfskunde: Marketing

2025 latest complete lecture notes for the course Consumer Behaviour (E_EBE3_CBEH) at VU Amsterdam. I used these notes as my main study material and scored 9.80 on the final exam. All twelve core lectures are included, with topics such as consumer perception, decision-making, attitude formation, motivation, learning and memory, and experimental research methods. A bonus section with exam preparation content is also included. These notes are ideal for exam revision and gaining a dee...

A summary of Customer Experience Management of lecture slides + article summary of main points.

This document is everything you need to pass the Consumer Marketing course and the open book exam. It contains detailed transcripts of all lectures in easy-to-understand words and a lot of examples. The papers are organized, all experiments, conceptual models and main findings are summarized and visually presented. I got an 8.5 in this exam and was very well prepared with this document. I hope it can help someone else as well!

This document is everything you need to pass the Survey Research Methods course and the exam. It contains detailed transcripts of all lectures in easy-to-understand words and a lot of examples. I got a 9.5 in this exam and was very well prepared with this document. I hope it can help someone else as well!

This document is everything you need to pass the Brand Management course and the exam. It contains detailed transcripts of all lectures in easy-to-understand words and a lot of examples. The papers are organized and the main findings are summarized and explained. I got a 9.5 in this exam and was very well prepared with this document. I hope it can help someone else as well!

This document is everything you need to pass the Customer Experience Management course and exam. It contains detailed transcripts of all lectures in easy-to-understand words and a lot of examples. I got an 8.5 in this exam and was very well prepared with this document. I hope it can help someone else as well!

This document is everything you need to pass the Marketing Strategy course and exam. It contains detailed transcripts of all lectures in easy-to-understand words and a lot of examples. The course can seem like a lot, but my summary can help you understand everything in an organized way with palpable examples. I got an 8.0 in this exam and was very well prepared with this document. I hope it can help someone else as well!

This document contains a full summary to pass the Customer and Marketing Analytics course and the exam. It contains detailed transcripts of all lectures in easy-to-understand words and corresponding example. I got an 8.0 in this exam and was very well prepared with this document. I hope it can help someone else as well!

This comprehensive Consumer Behavior course summary captures all key lectures, theories, and examples for understanding how consumers think and act. It explains consumer decision processes—from need recognition and information search to purchase and post-purchase evaluation—plus key topics like perception, attention, motivation, learning, memory, and persuasion (central vs. peripheral routes). Core behavioral economics concepts such as heuristics, biases, loss aversion, endowment effect, and...

Summary of chapters 1, 4, 5, 6, 7, 8, 9, 10, 11, and 12