Vrije Universiteit Amsterdam (VU) • Bedrijfskunde

This is a test document for the Marketing course at VU Amsterdam's Business Administration program (2025/2026 academic year). While the document content appears minimal, it serves as a study material resource for students enrolled in the course. Use this as a reference or placeholder for your marketing coursework and exam preparation.

Lecture 1 notes from Digital Marketing and Metrics at VU Amsterdam covering customer journeys, touchpoints, and omnichannel strategies. Topics include ZMOT (Zero Moment of Truth), customer journey analysis, owned/paid/earned channels, and how mobile and digital platforms are reshaping consumer behavior across retail sectors. Essential for understanding how companies like Matalan and HEMA adapted to customers moving fluidly between online and offline channels.

The all-in-one IE summary that saves you from digging through papers, cases, and lecture slides during revision. This document brings the full course together in one sharp, structured overview. From internationalisation mindsets and business modelling to technology markets, open innovation, institutions, political uncertainty, and the entrepreneurial state.  Built for efficient exam prep, this summary helps you study faster, see the connections between theories, and focus on what actually...

The all-in-one TEV summary that saves you from endless scrolling through slides, papers, and tutorial notes. This document brings together the full course in one sharp, structured overview. From the life cycle of the small firm and entrepreneurial dilemmas to ecosystems, financing, sustainable entrepreneurship, family businesses, VC, and the leftover papers.  Built for the open-book exam, this is the kind of summary you actually want next to you during the test: clear structure, compact e...

This document contains the 9 ethics knowledge clips from the academic year 2025/2026, fully typed out in English, with additional explanations in Dutch.

All New Venture Creation articles summarized. I got a 10 for this exam myself, I'm not joking.

The all-in-one summary that will make you rock your PPMO exam. No endless searching in readers, but a to-the-point study. I attended all PPMO lectures and studied the papers to build this all-encompassing summary for you. I got a 9 for this course, and many of my peers who studied only using this summary got similar grades! What do you get? A4 overview of all papers + key take-away, comprehensive summary of each topic (leadership, entrepreneurship, culture & change management, strategy, DE...

A summary of all lectures and guest lectures and a summary of all chapters of the book Justice: What's the right thing to do by Michael Sandel

All the articles and lectures for the exam of E-Commerce Supply Chain Management. It's a subject of semester 2 of the minor: Introduction to E-business and online commerce.

It provides all the articles of the subject Consumer Science for Online Commerce for the minor E-Business and Online Commerce.

Important terms by article, summary of articles

A summary of all the course material discussed in the course sustainable entrepreneurship, from the minor entrepreneurship

A summary of the lectures and articles, that are discussed in the course foundations and forms of entrepreneurship

In this assignment (10% of Final Grade) you write individually an article for the first edition of The Urban Economist, on a topic in the field of urban economics that has been in the news in the last month. You are asked to reflect on this news item, while taking the economic literature aboard. As these are more opinion articles than pure academic articles, you should take a standpoint on matters. You have to hand in the article for a review session where you are asked to reflect on the arti...

In this assignment (25% of Final Grade) you construct, estimate and evaluate a linear hedonic price model, using Stata software. We assigned you to groups of 3 in which you will complete the assignment. The assignment can be found here Assignment_HedonicPrices_2020.pdf. Data can be downloaded here hedonicprices2020.dta.

In this assignment (10% of Final Grade) you learn to work with the theoretical urban model, as introduced in Chapters 2 and 3 of ‘Lectures on Urban Economics’. To this aim, you have to form groups of maximally three students. Exercise 2.1 (pp. 250-253) and Exercise 3.2 (p. 254) of the book 'Lectures on Urban Economics' by Jan Brueckner.

A summary of Procurement and Supply Management, as part of Transport and Supply Chain Management on the VU.

A summary of Ethics for Bedrijfskunde (Business Administration) on the VU

Summary of Information systems in E-business and Online commerce, part of the minor E-business and Online commerce on the VU

A summary for E-business and Online commerce supply chain management within the minor E-business and Online commerce on the VU Amsterdam.