Universiteit van Amsterdam (UVA) • Business Administration

This document contains lecture notes+knowledge clips+ some articles

This is a summary of the Marketing course as part of the Minor Business Administration: Managing Strategy and Marketing (as well as: Bachelor's Business Administration and Exchange Programme UvA Economics and Business). The summary contains notes from the lectures, book chapters, and additional readings. The class was taken in the academic year 2022/2023.

This is a summary of all articles for the creative entrepreneurship exam. Also, all lecture notes and slides are included.

This summary includes the materials from all knowledge clips, class discussions and tutorials with a detailed explanation of examples. It also includes a summary of all weekly articles and the reading questions and quiz questions from all weeks. Please note that there are some reading questions without answers.

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summary of all necessary materials for Digital Marketing & Analytics (DMA); lecture notes, seminar notes, knowledge clips, articles.

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full summary of the whole course of organisational behaviour

Covering the whole course material (Chapters 1-18), this detailed summary will help you understand Marketing and prepare you for both the midterm and the endterm exams. It also includes relevant illustrations to help you visualize the contents.