Universiteit van Amsterdam (UVA) • MSc Business Administration - Digital Business

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Courses MSc Business Administration - Digital Business at Universiteit van Amsterdam (UVA)

Notes available for the following courses of MSc Business Administration - Digital Business at Universiteit van Amsterdam (UVA)

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Data Science for Business 6314M0371Y 1
Digital Marketing and Analytics 6314M0311Y 6314M0311Y 1
Digital transformation & strategic innovation 6314M0372Y 4
Digital transformation and strategic innovation 1

Theories of Digital Business 5

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Complete summary articles Digital marketing & analytics

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A complete summery of all articles from consumer behaviour. Including: Week 1 - In the digital world, not everything that can be measured matters. How to distinguish “valuable” from “nice to know” among measures of consumer engagement – Fulgoni -Attribution modeling in digital advertising – Nisar & Yeung -Beyond paid media: marketing’s new vocabulary – Edelman & Salsberg Week 2 -Helping Firms Reduce Complexity in Multichannel Online Data:A New Taxonomy-Based Approach for Cu...

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uploaded 2018

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Universiteit van Amsterdam
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Digital Marketing and Analytics 6314M0311Y